Introduction:
In the diverse world of business, some ideas stand out for their creativity and ability to capture the imagination. Getting Lost, founded by Cat Macnaughtan, is one of those businesses.
Getting Lost is an adventurous card game that takes people on random journeys, no matter where they are in the world. With 200,000 copies sold, the game has clearly resonated with explorers everywhere, offering them a unique way to discover new places. But Cat’s journey to success wasn’t without its challenges, and that’s where the Auckland Business Chamber came in.
We had the opportunity to speak with Cat about Getting Lost and how the Chamber’s support has played a pivotal role in the company’s growth and achievements.
Why They Joined:
Cat’s introduction to the Auckland Business Chamber came through the Regional Business Partner Program, a valuable resource for businesses needing guidance and support. “We had no idea who to contact or where to begin as a new business,” Cat recalls. The Chamber provided access to services and expert advice that helped Getting Lost navigate the often overwhelming early stages of building a business.
It was the Chamber’s ability to open doors, make introductions, and provide credibility that gave Getting Lost the boost it needed. As a travel adventure game, the concept was different, and gaining trust with larger businesses was tough. The Chamber helped bridge that gap, making key introductions that helped the brand grow from small production runs to a recognised player in the market.
A Spectrum of Support:
For Getting Lost, the Chamber’s support came in many forms:
- Regional Business Partner Program: Through this program, Getting Lost accessed vital funding, which was instrumental in helping the company scale. More than just financial support, the Chamber provided a list of contacts that became invaluable for their growth.
- Credibility and Connections: When approaching businesses, especially with a unique concept like a travel game, establishing credibility can be difficult. The Chamber’s introductions and endorsements helped Getting Lost overcome those barriers, ensuring their ideas were taken seriously and providing them with the network they needed to succeed.
- Awards and Recognition: One of the most exciting milestones for Cat and her team was winning the North & West Award for Excellence in Marketing. The process of writing and submitting for the award helped Getting Lost crystallise its mission and the value it brings. “It was an amazing experience, not only for me but for my team, who felt really proud of the work we’ve been doing,” says Cat. The recognition has further solidified Getting Lost as a standout in the market.
Networking and Belonging:
One of the greatest benefits of being a Chamber member, according to Cat, is the sense of belonging it provides. After leaving a tight-knit advertising industry, starting a business from scratch was daunting. “I didn’t have that network of people to turn to,” Cat explains. Through the Chamber, she found a new community of business owners, people she could share stories with and learn from. This sense of camaraderie has been essential in her journey.
Conclusion:
For Getting Lost, joining the Auckland Business Chamber was more than just about accessing services; it was about finding a network and support system that could help the business flourish. From funding and introductions to credibility and recognition, the Chamber has been a vital partner in Getting Lost‘s success. As Cat reflects on her journey, it’s clear that the Chamber has played a key role in turning her adventurous idea into a thriving business.
Through her proactive engagement with the Chamber, Cat has not only built a successful company but also a supportive network in Auckland’s vibrant business community.
Interested in becoming a member?
By being part of the Chamber, you can connect, learn, grow, and contribute to our influential voice for business advocacy. Join us at the Auckland Business Chamber and unlock the full potential of your business, just like Cat did with Getting Lost.
