Why I Joined: The 09 Thrive Journey
When Krista Sandford-Hill founded 09 Thrive, she wasn’t setting out to create just another gym. She wanted to build something different – a place where strength, resilience, and community come together effortlessly.
Twelve years later, 09 Thrive is exactly that: a boutique gym focused on helping people become “bulletproof” – making fitness feel like the easiest and most rewarding part of their day. We caught up with Krista to understand how 09 Thrive’s journey led her to the Auckland Business Chamber, and the impact it’s had on her business and community.
How the Chamber Came into Her World
Krista first connected with the Chamber – through a nomination for the People’s Choice Award at the Business Awards.
“That first nomination was absolutely mind-blowing. I had no idea how much momentum our small, boutique gym could create.”
– Krista Sandford-Hill, Founder, 09 Thrive
Despite having only around 100 members, 09 Thrive rallied an incredible amount of community support. Families, friends, and the wider community all got behind them, pushing the gym through to the finalist stage – not just once, but for multiple years.
Beyond Awards: Building a Powerful Network
While the awards were a special moment, it was the ongoing support and camaraderie of the Chamber that made a lasting impact.
“The support the Chamber has given me and my team – the resources, the connections – it’s been truly amazing.”
Through the Chamber, Krista found more than opportunities – she found a community of business owners who understood the journey she was on.
“They often say it’s lonely at the top. But being part of the Chamber has given me a world of people who are on the same page.”
Despite being from different industries, Krista found that Chamber members spoke the same language – sharing similar challenges, excitements, and successes.
Thriving Through Connection
09 Thrive isn’t just about fitness – it’s about changing lives. Inside the walls of her boutique gym, Krista helps people make the daily choices that lead to stronger, healthier lives.
Through the Chamber membership, she’s found a wider business community that supports her mission and celebrates her wins.
“What we do inside those walls is bigger than fitness. It’s about the lives we help people build. And through the Chamber, we’ve been able to share that journey with even more people.”
Conclusion
For Krista Sandford-Hill and 09 Thrive, joining the Auckland Business Chamber has been about more than recognition – it’s about community, connection, and shared growth. From an unexpected nomination to long-term business relationships, the Chamber continues to be a key part of 09 Thrive’s story.
Interested in entering the 2degrees Business Awards?
This is your opportunity to gain recognition and celebrate your achievements, while also connecting with other business leaders and building valuable relationships within the business community. Showcase your business today and enter now.



