Training

Develop a custom marketing strategy and action plan that will help you better target your ideal client, create a clear, converting marketing message, and know where to spend your time, energy and marketing when it comes to marketing. This group face to face course trains you in the what, why and how of marketing, while creating your ideal practical, actionable steps specific to your business’ needs, goals and budget. (across all marketing areas.) This is $2000 + gst per person (limit two people per business)

Workshops upcoming dates are:

26th – 27th November 2024, held at Takapuna Boating Club, 39 The Strand, Takapuna.  4 hours pre work online required prior to workshop.

An entry level training course for startups, scale ups and SMEs looking to bridge FMCG specific knowledge and skills gaps to maximize success for their consumer brand.
Suitable for businesses targeting these channels: Grocery, Pharmacy, Petrol & Convenience, Specialist Retail (e.g. Pet, Health or Beauty), Online or Export.

Workshops delivered online and upcoming dates are:

4-7th November – 8:30am-12:30pm

Lead generation is a hot topic at the moment. Many builders who have lived quite well from word-of-mouth marketing are finding that this strategy is either not working or not providing enough new leads to maintain their businesses.
In response to this, The Trades Coach has put together a half day, industry-specific marketing strategy workshop.
Attendees will learn how to:
1. Understand key market segmentation strategies, so you can divide and rule
2. Understand how to develop a clear value proposition to those segments and stand out from your competitors
3. Understand the various promotional channels, which are most suitable and what to avoid
4. Develop a repeatable sales system to better convert opportunities to a contract, with the minimum of work and without the need for sleazy sales tactics.

Workshops delivered online and upcoming dates are:

24th October 3:30pm at Albany

6th November 3pm at Henderson

7th November 3pm at Manukau

Write your content marketing strategy and action plan then learn how to write each piece of content in this intensely practical two day workshop. You’ll come out with content you can use right away, and the knowledge and skills to write the rest

Workshops upcoming dates are:

26 & 27 February 2025 at Sudima Auckland Airport Hotel

Small businesses often start out with a basic online presence which needs to evolve as the business grows. Word of mouth is a great lead generator but business owners increasingly notice that prospective clients want to validate the referral by reviewing the business’s reputation online. Get an action plan to better drive customer engagement with this workshop. Customer experience experts, Good CX, will help you gain confidence in grasping simple tech and boost your brand without having to outsourcing the work.

Learn how to
– Optimise your presence on LinkedIn and Google My Business to drive your business up in Google search and build your reputation.
– The secrets to showcasing your team, gathering positive reviews, and establishing your company as a trusted name.
– Master the art of maintaining a unified and professional brand presence across digital platforms.
– Understand the strategies behind posting blogs and updates that engage and drive valuable backlinks to boost your SEO.

Workshops upcoming dates are:

30th October 2024 9am – 4pm, BNZ Business Centre, Newmarket

13th February 2025 9am – 4pm

AI technologies – such as ChatGPT, Gemini and Copilot – are offering more and more value to NZ businesses, but a lot of people don’t know how to use these effectively and safely.  Our training workshop gives people key skills in understanding AI and prompt engineering, allowing them to apply AI to their day-to-day work.  These skills are immediately practical, and also apply across all the main AI programs that are being released.

Workshops delivered online and upcoming dates are:

Step up to be the Leader you are meant to be.
Don’t supervise…super-lead your team to breakthrough performance!
In this Workshop, you will smooth your transition from individual contributor to leader via a practical immersive experience.
This Step Up To Leadership course will help you: Determine your leadership style and the impact of that style on your team, delegate responsibility, authority and accountability, and give difficult feedback without creating resentment.
Learn skills such as, how to listen with empathy, earn trust, build cooperation
create a sense of direction for your team, foster collaboration, resolve conflicts, delegate and hold people accountable, give and receive feedback
hold a performance appraisal, and provide recognition that builds confidence and loyalty in others.

Workshops upcoming dates are: