Group Business Training

Develop a custom marketing strategy and action plan that will help you better target your ideal client, create a clear, converting marketing message, and know where to spend your time, energy and marketing when it comes to marketing. This group face to face course trains you in the what, why and how of marketing, while creating your ideal practical, actionable steps specific to your business’ needs, goals and budget. (across all marketing areas.) This is $2000 + gst per person (limit two people per business)

Workshops upcoming dates are:

5th August and 15th October in Auckland.  5th November in Hamilton

Lead generation is a hot topic at the moment. Many builders who have lived quite well from word-of-mouth marketing are finding that this strategy is either not working or not providing enough new leads to maintain their businesses.
In response to this, The Trades Coach has put together a half day, industry-specific marketing strategy workshop.
Attendees will learn how to:
1. Understand key market segmentation strategies, so you can divide and rule
2. Understand how to develop a clear value proposition to those segments and stand out from your competitors
3. Understand the various promotional channels, which are most suitable and what to avoid
4. Develop a repeatable sales system to better convert opportunities to a contract, with the minimum of work and without the need for sleazy sales tactics.

Workshops delivered online and upcoming dates are:

12th and 13th August in Auckland

Small businesses often start out with a basic online presence which needs to evolve as the business grows. Word of mouth is a great lead generator but business owners increasingly notice that prospective clients want to validate the referral by reviewing the business’s reputation online. Get an action plan to better drive customer engagement with this workshop. Customer experience experts, Good CX, will help you gain confidence in grasping simple tech and boost your brand without having to outsourcing the work.

Learn how to
– Optimise your presence on LinkedIn and Google My Business to drive your business up in Google search and build your reputation.
– The secrets to showcasing your team, gathering positive reviews, and establishing your company as a trusted name.
– Master the art of maintaining a unified and professional brand presence across digital platforms.
– Understand the strategies behind posting blogs and updates that engage and drive valuable backlinks to boost your SEO.

Workshops upcoming dates are:

Auckland – 25th June, 15th July, 9th September

Online – 12th August

This training course covers the fundamentals of digital marketing with a focus on the tools and strategies that can significantly improve your businesses engagement and results in the online space. The Course provides an introduction to Search Engine Optimisation, Social Media Advertising, Search Engine Advertising, Analytics and Measurement and Digital Strategy.

Workshops upcoming dates are:

Our one day WinWrite Workshops helps small and large companies win critical revenue-generating  contracts and projects for their business. The workshop is delivered by experienced Senior Bid Writers who bring the benefit of many years of tender writing for government, council and private sector. The workshop principles and lessons can be applied in any market sector and add value to a company’s sales skill capability beyond tenders.

Workshops upcoming dates are:

18 June, 16th July,  20 August, 17 September, 15 October, 19 November

Your best clients are the ones who trust and respect the services you provide. But how can you create sufficient trust from new leads who haven’t worked with you get?
This workshop will focus on helping you to convert word of mouth referrals fast. Use Google Local and LinkedIn to showcase a stellar business reputation and trustworthy testimonial and proof of work. Create a consistent brand image, use content effectively and learn form your reviews

Workshops upcoming dates are:

A 4-week program for consultants, coaches, and digital creatives seeking a validated business strategy – Ideal for both newer and well established service businesses. Get clarity on who will invest in your services, design aligned offers and select effective marketing activities. Then validate your ideas with real feedback to ensure demand. Move forward with clarity and confidence and get real proof before you put in the hard work, so you can start earning what you’re worth.

Workshops upcoming dates are online:

15th July 9.30am – 1pm, 18th July 9.30am – 1pm, 22nd July 9.30am , 25th July 9.30am – 1pm, – 1pm, 29th July 9.30am – 11am, 8th August 9.30am – 1pm

This half-day, in-person workshop is tailored for business leaders who don’t come from a traditional sales background. It helps shift the mindset from “selling” to building trust, understanding customer needs, and confidently guiding them to solutions.

Key Benefits:
* Learn sales communication styles
* Build a tailored sales process
* Identify your ideal customer profile
* Set lead and lag sales goals
* Develop a personal high-performance sales framework
* Cultivate a confident, growth-oriented mindset

Structure:
Main Workshop: Thursday 10th July (8:30am–1pm)
1:1 Session: 45 mins between 11th–18th July
Group Follow-Up: Monday 21st July (11am–12pm)

Outcome:
Participants leave with practical tools, greater confidence, and a structured approach to engaging in impactful sales conversations.

Workshops upcoming dates are:

Dates: Thursday, 10th July 2025; Thursday 10 July; Thursday 21 August; Tuesday 30th Sept

Time: 8:30am – 1:00pm
Location: 78 Bells Road, Pakuranga, East Auckland, NZ

A workshop to give you the strategy, clarity and practical tools you need to move forward confidently with your marketing. On the VIP Day you’ll be diving into your marketing strategy, socials, email marketing, website and ads… and much more! Plus, you’ll receive our exclusive Holistic Marketing Playbook (50+ pages of templates, tools and strategy).

Workshops upcoming dates are:

The Digital Marketing VIP Day is an 4-hour in-person workshop to help business owners develop strategies for platform selection, content planning, and campaign evaluation. Includes pre-work with a tailored questionnaire. Delivered across NZ, it provides personalised support and interactive learning.

Workshops upcoming dates are:

Half Day (4 hours)  In person across New Zealand

Go from guesswork to a clear Marketing Plan that grows your business
Are you investing time, energy and money in marketing but not seeing the results you want?  It’s time to stop guessing and get clarity on where to spend your marketing dollars – so your effort, time and budget actually builds momentum.

This one day in-person workshop will give you a clear, structured marketing strategy so you can focus your efforts and make marketing decisions that fuel momentum.

Learning outcomes:
Learn how to develop a marketing strategy that answers the following questions:
Who is your target customer?
What position do you want your brand to hold in the hearts and minds of consumers?
What do you need your target customer to do?

Learn how to translate your marketing strategy into a tactical marketing brief to get activity that aligns with your strategy to deliver on your ambitions.

Workshops upcoming dates are:

Friday 18th July 9.30-2.30 Venue TBC

AI technologies – such as ChatGPT, Gemini and Copilot – are offering more and more value to NZ businesses, but a lot of people don’t know how to use these effectively and safely.  Our training workshop gives people key skills in understanding AI and prompt engineering, allowing them to apply AI to their day-to-day work.  These skills are immediately practical, and also apply across all the main AI programs that are being released.

Workshops delivered online and upcoming dates are:

Our AI Essentials Masterclass is a full-day, hands-on workshop offering a practical introduction to AI. Guided by experienced coaches, participants explore how AI can fit into their business through real-world examples and engaging discussions. This masterclass provides a straightforward and accessible approach, helping you understand AI’s potential and the first steps towards leveraging it for your business.

Workshops delivered upcoming dates are:

The AI Unleashed Workshop is a 3-hour, hands-on introductory session designed to provide a practical understanding of generative AI. This workshop helps business owners and managers explore AI concepts, interact with essential AI tools, and understand how AI can enhance business processes. The session includes discussions on ethical considerations and future trends to ensure businesses stay competitive.

Workshops delivered upcoming dates are:

A high impact, practical workshop to set strong foundations for the growth of your consumer goods business.
During this 1 day workshop you’ll learn how to develop strong growth foundations for your business. As well as learning the theory, there are practical ‘growth challenges’ for you to complete to ensure strong foundations & momentum for your business

Workshops  upcoming dates are:

Small Businesses often struggle to put time and budget aside for marketing and would like to speed up content creation with Al. However, poor use of Al can damage brand credentials.
Businesses will need to adopt Al to remain competitive, but they need to be skilled up to know what ‘good’ looks like and have the confidence to ‘onboard” Al properly. Join this workshop designed for SME owners and managers who’d benefit from creating well-crafted AI content for their marketing but don’t know where to start.
In two sessions, learn to move beyond basic tools like Chat GPT, diving into specialised Al applications and prompt development to streamline tasks.
Attendees will learn how to:

Workshops upcoming dates are:

Auckland – 27th July and 18th August

Hamilton – 23rd July

Step Up to Leadership is an information-packed one-day immersive experience, identifying five key drivers to being a leader:
Objectives:
Ø Transition from doing to leading
Ø Handle conflict and negativity
Ø Hold yourself and others accountable
Ø Use proven methods to balance people and processes
Ø Coach for results
You’ll also collaborate with others in similar roles, gaining insights into the more advanced aspects of leadership so you can better inspire and motivate your team.

Workshops upcoming dates are:

Elevate your leaders, unlock team motivation, and drive business success. Positive People’s proven Leadership Development Program blends best-practice theory, real-world examples, discussion, and experiential learning to deliver real impact. Designed for lasting behaviour change and stronger leadership, our workshops maximise potential and boost performance across your organisation.
Workshop 1 – Leadership
Workshop 2 – Communication, Coaching & Feedback
Workshop 3 – Team Building, Motivation & Influencing
Workshop 4 – Holding your Team Accountable, Dealing with Difficult Conversations & Conflict

Workshops upcoming dates are:

Building Business Confidence is a practical and informative 1-day immersive experience, working on four critical areas to increase confidence and accelerate leadership – leading to an Immediate Action Plan to drive business success.

Workshops upcoming dates are:

You’ll learn to effectively communicate and connect with people in your team and gain valuable insights into how current behaviour impacts on team performance. You’ll learn to understand your own behaviour and the behaviour of others to get the best out of individuals in your team.

This course will teach you how to get your team working together to achieve their goals by adapting your leadership style to suit. You’ll learn how to facilitate successful meetings by planning them effectively, running them efficiently and dealing with any unhelpful behaviour. You’ll also learn how to solve team conflict by finding creative solutions to enhance performance rather than hinder it as well as useful tools and strategies to follow to support you in your role as Team Leader.

– Understand the difference between management and leadership and the responsibilities of good leadership.
– Develop your leadership story and personal leadership brand.
– Build interpersonal skills to become an effective confident communicator with your team and other stakeholders.
– Understand your unique communication style and the communication style preference of others.
– Discover the art of questioning and “gold medal” listening.
– Understand the value of different motivators for people in your team.
– Learn how to be an effective leader to get the work done including prioritising your time.
– Master how to have an engaging and effective meeting.

Workshops upcoming dates are:

This one-day course is designed to provide the working knowledge you need of key employment legislation including the Employment Relations Act 2000, Holidays Act 2003, Privacy Act 2020, and Human Rights Act 1993.

Certain employer obligations are legally required, and the course covers employment agreement requirements, record keeping, all leave types and the basics of payroll.

Attending the course will help you ensure compliance across employment agreements and workplace policies.

The course blends onsite learning with key skills to help you find further EMA resources to solve complex employment situations as they arise.

– An overview of key employment legislation in New Zealand.
– A practical understanding of employer obligations and employee rights.
– Understanding and identifying issues of risk and how they can be reduced.
– Understand the minimum rights of employees and how they arise.
– Identify and work through the obligation on employers in practice.
– Quickly identify potential employment relationship issues and how to resolve them.

Workshops upcoming dates are:

This practical, hands-on course provides health and safety committee members with the knowledge and skills needed to perform their role effectively.

Play an active part in the continual improvement of health and safety within your organisation and give insights into how to maintain the effectiveness and motivation of your committee. Any number of committee members can participate, and it is a great opportunity to interact with others in similar roles.

– Apply your knowledge effectively as a Health and Safety committee member.
– Understand the methods of risk assessment and evaluation.
– Evaluate workplace risks and hazards that may cause harm to yourself and others and prescribe effective hazard and risk control methods.
– Describe methods of risk assessment and evaluation.
– Contribute to the organisation’s overall compliance with the HSW Act and associated regulations.
– Contribute to a health and safety committee that works well to achieve positive safety outcomes for all.

Workshops upcoming dates are:

This two-day course provides Health and Safety Representatives with necessary knowledge of the Health and Safety at Work Act 2015 (HSW Act), supporting regulations, and the role and responsibilities of a representative. They will be able to support their fellow workers in promoting a positive health culture and confidently communicate with management on health and safety matters.

– Effectively perform the responsibilities of a workplace Health and Safety Representative.
– Understand health and safety legal requirements (HSW Act).
– Promote the successful management of health and safety culture within your workplace in good faith.

Workshops upcoming dates are:

This one day course will help you make a smooth transition to the supervisor role. It covers how to apply the key principles of supervision in your daily activities. You’ll find out exactly how to give clear instructions, communicate effectively with team members and motivate them to do their best. By giving you the tools to solve problems and give effective feedback to team members who need to raise their game, it will boost your confidence in dealing with productivity issues. You’ll also discover what truly motivates people and how get them working with enthusiasm.

– Understand the role and responsibilities of a supervisor or and how to make a successful transition.
– Learn how to give clear instructions and convey useful one-tone feedback to help team members stay productive.
– Find out how to solve problems and make decisions that will fix issues as they arise and get things back on track quickly.
– Discover the motivational factors that will let you boost your team’s confidence and commitment.
– Apply the key principles of supervision to effectively and confidently supervise a team of people.
– Motivate and develop your team to continuously perform well, communicate effectively with team members and solve problems as they arise.
– Deliver clear instructions and give effective feedback to get team members back on track quickly.

Workshops upcoming dates are:

Whether you’re a team leader, senior manager, specialist or generalist, you’ll have valuable knowledge and skills to pass on to others. Improving your own training ability will boost the productivity and enthusiasm of your colleagues, while increasing your satisfaction and confidence.

You’ll learn everything you need to drive up the effectiveness of your training sessions. Comprehensive and practical, it covers everything from the identification of needs to the delivery and evaluation of training.

– Understand different learning styles so you can adapt your delivery to diverse student needs.
– Discover how to set learning objectives that match the real requirements of your students.
– Master how to prepare your sessions in a structured, logical way.
– Find new delivery techniques that will keep attention and increase impact and learn how to evaluate your training sessions for effectiveness and continually improve them.
– Develop and deliver more impactful and more effective interactive training sessions.
– Recognise and accommodate different cultures in the learning environment.
– Confidently manage different learning styles and speeds.

Workshops upcoming dates are:

A high impact, practical workshop to set strong foundations for the growth of your consumer goods business.

During this 1 day workshop you’ll learn how to develop strong growth foundations for your business. As well as learning the theory, there are practical ‘growth challenges’ for you to complete to ensure strong foundations & momentum for your business.

Workshops upcoming dates are:

The two days are fairly intensive – we cram a lot in to make the most of your time and investment. Zac speaks for 25% of the sessions, sharing business strategy and lessons from personal experience and that of his clients to guide you through his tried-and-true framework to create a solid business plan. Throughout, he’ll pose questions, which you’re then given time to work through with your team. At this point, Zac wanders around the workshop, adding value where he can. Ask Zac any question you want on your business.

There are up to 10 businesses in each workshop. There’s time to network and connect. You will share a little with others as you can learn from one another and pick up some good ideas. Overall most of the workshop is you thinking on your business.

Workshops upcoming dates are:

Customer Segmentation: Deep dive into the current customer base, evaluating demographics, pain points, and customer experience.
Value Proposition: Reassess the key benefits of the existing products/services, ensuring they continue to resonate with the customer base.
Channels: Evaluate current customer engagement channels and explore new opportunities to enhance reach and effectiveness.
Resourcing: Assess current resources, and areas of gap and opportunity to move the business forward.
Operations: Refine key tasks and activities to be done in the business.
Stakeholders: Outlining the key people needed to run the business.
Revenue: Mapping the revenue streams in the business and pricing strategy.
Costing: Outlining the cost associated with running the business.
Learning outcomes:

Refined understanding of the ideal customer segments and their needs to ensure the business continues to solve relevant problems for them.
Clear understanding of the value the product/service provides to the customer.
Clear understanding on what channels to use to reach the customer effectively. i.e social media, networking, print media, email etc.
Clear understanding of the resources required to create, maintain and sell the offering.
Understanding of the tasks required to run and grow the business.
Identifying the key partners to run the business, like suppliers, networks, freelancers, employees, specialised skills.
Understanding the various ways to generate revenue, and pricing strategy with a 12-month revenue projection.
High level financial plan outlining the cashflow and break-even points.
Delivery method: In person and online

Workshops upcoming dates are:

The Pathway to Profit program equips business owners with practical strategies for building a profitable, resilient business in marketing, sales, operations, finance, and scalability. Led by expert consultants, this program empowers you to create a clear plan, streamline functions, and boost financial performance with expert guidance and hands-on support

Workshops upcoming dates are:

On this one-day in person workshop, participants can expect to grow their knowledge of effective governance and leadership. Content can be tailored depending on the entity i.e SME, co-operative, trust, Māori incorporation.

Content overview

– Introduction to governance and different governing structures.
– The role and purpose of the board/governance.
– Difference between governance, management, and representation (if applicable).
– Overview of director duties, obligations and general legislation affecting directors (Companies Act, HSWA etc).
– Overview of strategy and risk from directors’ perspective.
– Effective board practices and processes I.e., foundational documents, agendas, minutes, meeting structures, workplans.
– Board dynamics and culture.
– Succession planning and on-going professional development.
– The role of the chair and effective leadership.

Workshops upcoming dates are: