New Zealand Laws
Goods sold to consumers domiciled in New Zealand (including online by overseas companies) are subject to the Consumer Guarantees Act 1993 and Fair Trading Act 1996.
Overviews of each Act’s provisions and seller’s obligations can be found in:
New Zealand Regulatory Requirements
To tell you everything you need to know about our regulatory requirements, take a look at the links below. Depending on your product there may be additional regulations to consider or registrations required.
- NZ Customs Service: General information about importing into New Zealand
- MPI: Fumigation requirements, also regulations and procedures to consider when importing food and primary products into New Zealand
- Standards NZ: Information about applicable New Zealand Standards
- Medsafe: Information about Import of Medicines and Medical Devices into New Zealand
- Labelling Information about New Zealand Goods labelling requirements: Food, Care, Country of Origin, Fibre content, Water efficiency, Cosmetics, Hazardous Substances.
New Zealand Tax Requirements
Exporters selling low-value items online to buyers in New Zealand (less than NZ$1000 per consignment), with total sales in excess of NZ$60,000 per annum in a 12 month period, are required to be registered for GST in New Zealand.
For detailed information regarding registration, GST collection and payment:
Selling Direct: Online Sales
Selling goods to consumers located in New Zealand via the internet makes exporting accessible and may be seen as a ‘first step’ to exporting, or be used to ‘test consumer response’ to a product. Before beginning, there are New Zealand laws and regulations to understand and consider. Main New Zealand online selling platforms – seller information:
Selling Direct: Importers
Check your trade terms comply with internationally recognised INCOTERMS® 2020, available now.
Check your sales agreement with the ICC template to ensure you have everything covered.
Appointing an agent for the NZ market
It is important to make sure that a ‘handshake’ is backed by a written agreement. Benefit from the expertise of the International Chamber of Commerce (ICC) legal team and use their templates to draft your agency agreement. Remember to check with your legal advisor prior to finalising the agreement.
Establishing a sales team or office
Are you looking to establish a sales representative or branch in New Zealand? Follow these links to set your team up for success.
- Overseas Investment Office (OIO): New Zealand welcomes direct investment with limited restrictions
- New Zealand Companies Office: Registering a New Zealand company provides a ‘legal entity’ for your New Zealand transactions
- Inland Revenue registration: Businesses operating in New Zealand will require a tax number
- NZBN: You will also need a New Zealand Business Number (NZBN)
- IRD: Tax responsibilities
- New Zealand Employment: Information about employing staff in New Zealand